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Freeway honors Philippine National Artists by designing clothing collections that showcase the artists' works. The first set features Nick Joaquin. It's a scrumptious, artistic collection of t-shirts, blouses, jackets, and dresses.
I love the way the text takes as much space as the imagery. And if you're ever stuck in an elevator/waiting room/queue without a book, you can read your shirt.
Freeway does not seem to have a website, but google led me to this site that shows off the collection: http://fashion-flick.blogspot.com/2009/08/freeway-loves-art-nick-joaquin.html
Gorgeous, huh? I know you want a piece of that.
It's a bummer though that I wasn't able to buy anything. I'm way off the size chart of Philippine apparel, so I was ready to go for a bag. But there's no bag; just a tiny kikay pouch. And really, my closet will vomit the kikay pouch if I attempt to add another to the 2 million I already have. I need something I can use, sling on my shoulder, and show off so people will say, "Wow, that's Nick Joaquin." And I will beam and carry a silly grin while thinking of myself as some kind of cool, nationalistic, literate dudette with socially-relevant fashion tastes.
Oh well, maybe I will come back to their stores one of these days to try on a men's shirt.
But for you, my lithe friends, I encourage you to check this out and get yourself a limited edition. Wear Joaquin. If you have 2 navels, now is the time to show them off. Let's support Freeway as they support our artists.
Up next for the holidays is a collection paying homage to Ang Kiukok. I can't even begin to articulate how excited I am about that collection as well, and it will break my materialistic, pa-cultured heart to leave empty handed, because here finally is my chance of having a bit of Ang Kiukok without having to pawn my husband.
Freeway people, make sure you include a tote or messenger bag for the Ang Kiukok set, okay?